Meet the contributors

  • Chief Digital & Marketing Officer for L’Oréal Groupe

    World leader in beauty, with a purpose to “create the beauty that moves the world.” She is steering the L’Oréal Groupe toward augmented marketing with digital and beauty tech at the core.

    “At L’Oréal we love to follow the Groupe’s mantra ‘to seize what is starting.’ We are continuously reinventing beauty experiences for the Groupe’s 37 global brands driven by purpose, by multi-sensorial journeys in physical, digital and virtual worlds, by using data across business levers and by exploring new frontiers like AI/Gen AI; to drive responsibly the best consumer engagement with beauty.

    “This means on one hand we are elevating consumers with new beauty tech services, cracking new codes of beauty in gaming, shifting to new emerging touchpoints, driving a new influence in beauty in a rising creator economy, and leading new channels, while on the other hand we are firmly grounded in scale and deployment, of a data-driven and ROI-based marketing to drive short-term sales as well as to build brand equity in the long term.”

    Asmita has been awarded the 2023 World Federation of Advertisers Global Marketer of the Year Award and was recognized as number five in the Forbes Most Influential CMOs list.

    She is an Indian national with a background in economics and statistics. She began her career in the advertising industry, working in both India and China on campaigns for some of the world’s biggest FMCG brands. She joined L’Oréal in 2013 as chief marketing officer for L’Oréal China, where she was responsible for laying the foundations for the Group’s e-commerce acceleration in China (including building the Groupe’s first joint business partnerships with Alibaba and Tencent). Since then she has taken many leadership and transformational roles within the group.

    Asmita also serves as a board member of the world’s largest consumer healthcare company, Haleon, as an independent nonexecutive director.

  • Executive Vice President of Global Brand Strategy & Innovation at Mastercard

    And sits on the company’s management committee, a role she has held since 2022. In this capacity, she directs the stewardship and innovation of Mastercard’s iconic “Priceless” brand platform and oversees marketing activation across advertising, media, digital, and AI across B2C and B2B audiences.

    Guerin has been a driving force behind pioneering initiatives such as the True Name card—awarded a Cannes Lions Grand Prix in 2021—which enables transgender and nonbinary cardholders to display their chosen names. She also launched the Strivers Initiative supporting women and minority small businesses, Priceless Cities experiences, Priceless Surprises, and the Priceless Causes “Stand Up To Cancer” program, which has helped fund seven FDA-approved cancer therapies.

    Prior to this, Guerin held senior marketing roles at Mastercard, including leading North America Marketing & Communications, US Marketing, Global Digital Marketing, North America Products & Services, and Global Credit Products. She has been with Mastercard since 2000. Before that, she began her career at Bates, managing campaigns for major consumer and financial brands.

    Guerin serves on several boards and industry bodies, including the Advertising Club of New York, Ronald McDonald House NYC, and the Crohn’s & Colitis Foundation. She’s also a juror for Clio, Effie, and WARC awards. Recognitions include Brand Innovators’ Top 100 Women in Brand Marketing, Yahoo Finance’s OUTstanding Ally Role Model list, and Women in Payments Change Agent Award.

  • Global Chief Brand Officer at Glanbia Performance Nutrition

    Seasoned marketing executive with over twenty-five years of experience in global brand leadership.

    Currently serving as Global Chief Brand Officer at Glanbia Performance Nutrition, he oversees renowned brands such as Optimum Nutrition, BSN, and Isopure. Under his leadership, Optimum Nutrition has cemented its position as the world’s leading sports nutrition brand, doubling revenue in the last five years and surpassing $1 billion in revenue globally. He played a pivotal role in establishing a partnership between Optimum Nutrition and the McLaren Formula 1 team, aligning the brands’ reputation for both high performance and innovation.

    Before joining Glanbia, Westcott-Pitt held senior marketing roles at Pernod Ricard and Heineken in the United States and Europe. While at Heineken USA, he led campaigns for brands like Dos Equis, Amstel Light, and Newcastle Brown Ale, including the “Most Interesting Man in the World” campaign for Dos Equis, which significantly boosted the brand’s growth and digital engagement. Westcott-Pitt has also completed executive education at INSEAD and Wharton and leads the Marketing Capability program at Glanbia. His strategic approach to brand building and his ability to forge impactful partnerships have solidified his reputation as a leading figure in global marketing.


  • General Manager of Brand, Insights & Marketing Communications at Cathay Pacific

    He leads global brand strategy, consumer insights, loyalty marketing, and communications for the Cathay group, encompassing both passenger and cargo businesses.

    With nearly three decades of experience in marketing across Asia, Bell began his career in Melbourne before moving into strategic agency roles at Telstra (Sydney) and American Express (Hong Kong) as well as leading positions at Ogilvy Beijing and Mather Shanghai. He later served as head of marketing for Adidas, followed by various leadership roles at Ogilvy and the role of CEO of FCB Greater China prior to joining Cathay Pacific.

    Under Bell’s leadership, Cathay launched its transformative “Move Beyond” brand platform in 2019, yielding 1.5 billion impressions and boosting brand metrics amid challenging industry conditions. He also spearheaded the merger of Marco Polo Club and Asia Miles into the unified Cathay membership program, achieving 173 percent global membership growth and fifteen campaign impressions. More recently, Bell led the “Feels Good to Move” global campaign and the “We Know How” cargo brand refresh, aligning marketing with emotional storytelling and sustainability initiatives including suitability, acceptability, and feasibility advocacy.

    Originally from Melbourne, Bell holds a master’s degree in marketing from Melbourne Business School and a bachelor’s degree in psychology from La Trobe University. Based in Hong Kong with his wife and three children, he is recognized with IPA and Jay Chiat awards and actively shares his views in industry forums.

  • Senior Vice President and Chief Marketing Officer of the Intelligent Devices Group and International Markets at Lenovo

    A role she has held since April 2025. Previous, she was in the same division as a vice president and chief marketing officer, starting in September 2020. She joined the company after nearly nine years at HP. In this position, she leads global brand strategy, customer insights, creative direction, and marketing campaigns across Lenovo’s product segments—including PCs, workstations, and smart devices. She also drives geographic growth across EMEA, Asia-Pacific, North America, Latin America, and China.

    Prior to Lenovo, Ketchen spent almost a decade at HP in leadership roles such as head of marketing, HP Americas Personal Systems and Marketing Services, and regional head of marketing services for Asia-Pacific/Japan based in Singapore. She also built agency-side experience at Publicis, Grey, McCann Erickson, and others.

    A global citizen fluent in Spanish and French, Ketchen holds a degree in international relations from Pitzer College and studied at the Sorbonne and Institut d’Etudes Politiques in Paris. Based in San Francisco, she is a board member of the Association of National Advertisers. Recognized for leading a data-led, multiyear transformation of Lenovo’s marketing function—including forming Centers of Excellence and integrating AI into campaigns—she champions marketing as both creative and growth driven.

    Raised as a third-culture kid, Ketchen applies her global upbringing and inclusion mindset to foster innovation—most recently highlighted through the Work for Humankind program addressing Gen Z mental well-being via AI-powered experiences.


  • Senior Vice President and Head of Global Marketing, Sales, Product and Business Operations at SonyInteractive Entertainment.

    He drives revenue growth across the company’s business verticals. His leadership spans product and data strategy and brand management, including the strategic direction of the PlayStation brand, as well as global media and communications.

    Lempel leads data-informed decision-making, focusing on the expanding PlayStation community and delivering compelling customer experiences across all touchpoints, including marketing, sales, products, and services. He directs PlayStation’s brand strategy, with a focus on exceeding expectations and fostering emotional connections. The sales organization delivers products and services to the global PlayStation community through a dynamic strategy that includes retail partnerships, PlayStation Direct, and PlayStation Store.

    Previously, Lempel served as Senior Vice President of Marketing and Head of PlayStation Network Americas. He led the launch and operations of network services, including PlayStation Store and PlayStation Plus. Under his leadership, the PlayStation Network experienced exponential growth, with PlayStation Store becoming the leading platform for PlayStation game sales. 

    Since joining the company in 2000, Lempel has held various roles, including leading the Americas launch of PlayStation Network alongside the release of PlayStation 3 in 2006 and the global launch of PlayStation 5 in 2020. Lempel is an industry veteran with more than thirty years of experience. He holds a bachelor of science degree from Hofstra University.


  • Group Vice President of Marketing at Toyota Motor North America

    A role he has held since October 2023. In this capacity, he oversees all aspects of Toyota Division advertising, merchandising, media, incentives, analytics, and motorsports—reporting directly to David Christ, Group Vice President and General Manager of Toyota Division in North America.

    With nearly three decades at Toyota, Tripp began his career in 1995 as a customer relations representative. He has since held numerous leadership roles across marketing, sales, and regional operations. Notably, he served as Vice President of Vehicle Marketing and Communications for Toyota Division from 2021 to 2023, where he crafted regional marketing strategies, dealer training, and creative asset development.

    Tripp also gained global brand experience through his work with Lexus. As General Manager of Lexus Brand Communications & Experience in Europe (Brussels), he supported operations across approximately forty countries, and he helped establish Lexus International’s global brand management team in Tokyo as well as strategic communications in Los Angeles.

    Prior to joining Toyota, he served six years in the Army National Guard. Tripp holds a master of administration degree from St. Mary’s College of California and a bachelor of science degree in industrial psychology and business from Penn State University.

    Based in Plano, Texas, he brings a rich blend of customer-focused insight, global brand strategy, and cross-functional leadership to Toyota’s North American marketing.

  • President, Asia–Pacific Division, Colgate-Palmolive


    A position he has held since September 2018. With over four decades in fast‑moving consumer goods, Mukul began his career at Hindustan Unilever (1984–2004) in progressively senior marketing and sales roles. He joined Colgate-Palmolive in 2004, and over the last two decades he has led the business in Thailand and India and was also Vice President of Global Personal Care Marketing. In 2012, he was elevated to President, Asia Division. In 2015, Mukul assumed the role of Global Chief Marketing Officer, overseeing all global categories, insights, advertising, and shopper marketing until stepping into his current regional leadership.

    A graduate of the Indian Institute of Management, Ahmedabad, Mukul is chairman of the board of Colgate-Palmolive (India) Ltd.—a publicly listed company in India—and also serves as an independent director on the board of Wyndham Hotels & Resorts, a NYSE-listed leading global hospitality company. Based in Hong Kong, he brings a rare blend of strategic marketing, P&L leadership, and cross‑border operational experience across key markets, including China, India, Southeast Asia, and Australia.

  • President, Marketing, for Coca-Cola North America

    In his current role, he overseas marketing for the entire portfolio of the Coca-Cola Company brands in North America. 


    Prior to his current role, Shakir was the chief executive officer of Costa Coffee. Shakir was seconded to Costa Coffee from the Coca-Cola Company in July 2019 as chief operating officer. He has worked with the Coca-Cola Company for twenty-seven years and has lived in eleven countries during this time. He served various marketing, general management, commercial, bottling, and strategy roles during his tenure. He moved to Atlanta, Georgia, in 2017 and was appointed Chief of Staff and Head of Global Growth Operations, reporting to the chief growth officer of the Coca-Cola Company.

    Prior to his US-based stint, Shakir served as Chief Marketing Officer for Coca-Cola China, where he was able to establish Coca-Cola marketing as the most admired among more than seventy global and local brands. Shakir also carries the rare experience of developing and executing a launch campaign for Coca-Cola in a totally new Coca-Cola market, Myanmar, in 2013.

    Shakir has led every one of his assignments with the ethos that “great people build great brands” and always makes people and marketing capability his primary objective, with a global view of delivering world-class marketing.

    In 2024, Shakir was recognized by Forbes as one of the Entrepreneurial CMO 50 in North America. In the same year, Shakir was also recognized by Gold House as one of the 100 Most Impactful Asian Pacific Leaders. In 2023 and 2024, Shakir was selected by Campaign USA in its Annual CMO 50 list recognizing the most intrepid and culture-making brand marketers.” Shakir was also recognized as one of the 50 Most Outstanding Asians in America by Asian American Development Center in the same year. He has been awarded the Coca-Cola Marketing Excellence Award twice and was also recognized with the Asian Super Achiever Award by CMO Asia in 2010.

    He lives in Atlanta with his wife and two children.


  • Chief Marketing Officer at Haleon

    A position she has held since July 2022 after being appointed earlier at GSK’s consumer healthcare division in 2018. With over thirty years of experience in fast-moving consumer goods, she began her career at Unilever in 1993 as a management trainee in the United Kingdom and rose through roles, including Executive Vice President, Global Deodorants, and Executive Vice President, Personal Care North America, over her nearly twenty-five-year tenure.

    At Haleon, she spearheaded the corporate branding strategy to create the identity and purpose of the July 2022 spin-off and established marketing as a central growth function, driving innovation and championing digital integration. She leads marketing teams around the world focused on building superior brands such as Sensodyne, Panadol, Centrum, and Otrivin, with a focus on lifting health inclusivity with purpose-driven campaigns like #ListenToPain and Advil’s Pain Equity Project. The company has achieved market share gains, most recently hitting 71 percent of business, winning or holding share across categories.

    A board member of the Global Self-Care Federation, Rogers was also appointed an independent nonexecutive director at Greggs effective June 1, 2024, serving on its audit, remuneration, and nominations committees. 


    Born in Zambia and based in the United Kingdom, Rogers is educated in the sciences and brings a global mindset, P&L expertise, and a proven record in operational and cross-market leadership, especially across EMEA and North America.