In Marketing Inside, Greg Paull—co-founder of global consultancy R3—gives you a front-row seat to how leading brands build marketing that matters. From Coca-Cola and L’Oreal to Mastercard, this book reveals how leading organizations are re-engineering their marketing ecosystems for speed, scale, and sustained impact.

This isn’t about theory—it’s about doing. You’ll see how marketing leaders are rethinking team design, governance models, and agency partnerships. You’ll learn what separates marketers who get heard in the boardroom from those who get buried in pitch decks. And you’ll discover why the smartest CMOs are turning creativity from a department into a company-wide habit.

This is a wake-up call, a field manual, and a blueprint for marketing that matters. If you want to make marketing your company’s growth engine—not just its communications arm—this is your playbook. Because in today’s world, the best marketers aren’t looking for better agencies. They’re building better organizations. And they’re doing it from the inside out.