How the World’s Leading Brands structure agility creativity, and impact .

Contents

In Marketing Inside, Greg Paull-co-founder of global consultancy R3- gives you a front-row seat to how leading brands build marketing that matters. From Coca-Cola and L'Oreal to Mastercard, this book reveals how leading organizations are re-engineering their marketing ecosystems for speed, scale, and sustained impact.

This isn't about theory-it's about doing.

You'll see how marketing leaders are rethinking team design, governance models, and agency partnerships.

You'll learn what separates marketers who get heard in the boardroom from those who get buried in pitch decks.

This is a wake-up call, a field manual, and a blueprint for marketing that matters. If you want to make marketing your company's growth engine—not just its communications arm—this is your playbook. Because in today's world, the best marketers aren't looking for better agencies.

They're building better organizations.

And they're doing it from the inside out.

Cathay Pacific

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Coca-Cola

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Colgate-Palmolive

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Glanbia

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Cathay Pacific * Coca-Cola * Colgate-Palmolive * Glanbia *

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Haleon

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Lenovo

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L'Oréal

* Haleon * Lenovo * L'Oréal

Mastercard

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Sony

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Toyota

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Mastercard * Sony * Toyota *

  • Asmita Dubey Chief Digital & Marketing Officer for L’OrĂ©al Groupe

    Asmita Dubey

    Chief Digital & Marketing Officer for L’Oréal Groupe

  • Cheryl Guerin

    Cheryl Guerin

    Executive Vice President of Global Brand Strategy & Innovation at Mastercard

  • Colin Westcott-Pitt

    Global Chief Brand Officer at Glanbia Performance Nutrition

  • Edward Bell

    General Manager of Brand, Insights & Marketing Communications at Cathay Pacific

  • Emily Ketchen

    Senior Vice President and Chief Marketing Officer of the Intelligent Devices Group and International Markets at Lenovo

  • Eric Lempel

    Senior Vice President and Head of Global Marketing, Sales, Product and Business Operations at Sony Interactive Entertainment

  • Michael Tripp

    Group Vice President of Marketing at Toyota Motor North America

  • Mukul Deoras

    President, Asia‑Pacific Division, Colgate‑Palmolive

  • Shakir Moin

    President, Marketing, for Coca-Cola North America

  • Tamara Rogers , Chief Marketing Officer at Haleon

    Tamara Rogers

    Chief Marketing Officer at Haleon

Meet the contributors

About the author

Greg is President, Global Growth at MediaSense and the Co-founder of R3. He established R3 as a globally minded independent marketing consulting firm in 2002, after seeing the need for CMOs to have a trusted advisor and counselor in areas of marketing transformation, effectiveness and efficiency.

Prior to establishing R3, Greg held senior executive roles in agencies in the US, Europe, and Asia-Pacific. Originally from Australia, Greg has helped build a new breed of best practice and measurement tools and processes to help marketers improve performance.

The author of three books on marketing, his most recent Global CMO: Best Practice in Marketing Effectiveness & Efficiency Around the World, Greg’s insight and industry knowledge can be found in publications like the Wall Street Journal, New York Times, Financial Times, Business Insider, Advertising Age and Adweek.

Greg Paull

Podcast

Listen to a 20 minute podcast talking about Marketing Inside